The Art Of Digital Marketing
“You can’t sell anything if you can’t tell anything”- Beth Comstock
Marketing has always been about connecting with your audience in the right place and at the right time.Today, that means you need to meet them where they are already spending time: on the internet. Internet is easily accessible and numbers of people who are using internet are increasing every day. Offline marketing isn't as effective as it used to be.
Enter “Digital Marketing”- in other words, any form of marketing that exists online.
Digital marketing encompasses all marketing efforts that use an electronic device or the internet.
Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
Because digital marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tactics on a budget.
The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.
Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience's needs, and creating valuable online content.
Paid search, Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, Email Marketing, Mobile Marketing, Marketing Automation are some of the channels through which digital marketing works.